Collective awareness:

The environmental agenda has become a matter of widespread public concern, with many individuals embracing the issue and acting as a driving force for the transition. Slowly but surely, the idea that environmental stewardship is an everyday issue has become widely recognised.

Beyond the pressure exerted by public opinion on governments and companies, this awareness is also reflected in individual behaviour and choices: thousands of individual and collective initiatives have created new lifestyles and raised the public’s expectations in terms of corporate social and environmental responsibility.

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