INDUSTRY RECOGNITION

Generali Investments among preferred asset managers brands in Europe

We are pleased to share with you the outcome of the first survey on “Preferred Asset Management Firms by European fund selectors” run by Cerulli Associates.

This survey aimed to rank the largest asset management firms in Europe based on five main brand components called the “five brand Ps” (product and services, people, processes, price, and promotion) forming the basis of the definition and perception of a manager’s brand.

Cerulli asked 100 third-party fund selectors across 12 European countries to rank asset management firms in Europe based on these five brand Ps. On the right hand side the ranking table,  we are very pleased to let you know that Generali Investments ranked #11.

Indeed, it is great to know that our commitment and the enhanced offering of our multi-boutique platform is so well perceived by you. We are committed to continue strengthening and innovating our offering, combining sound investment skills, sustainable performance and quality client experience.

Indeed, it is great to know that our commitment and the enhanced offering of our multi-boutique platform is so well perceived by you. We are committed to continue strengthening and innovating our offering, combining sound investment skills and quality client experience.

 

 Source: Cerulli Associates, 2020 

#
Firm
Score
1
UBS AM
7.30
2
Blackrock
6.94
3
JP Morgan AM
6.89
4
Goldman Sachs AM
6.82
5
Vanguard
6.81
6
Fidelity Investments
6.70
7
Pictet AM
6.66
8
Schroders
6.65
9
Hsbc GAM
6.55
10
Credit Suisse AM
6.54
11
Generali Investments
6.47
12
Invesco
6.46
12
Pimco
6.46
13
Dws
6.38
13
AllianzGI
6.38
14
Bnp Paribas AM
6.34
15
Legal & General IM
6.33
16
M&G Investments
6.32
17
State Street GA
6.31
18
Aberdeen Standard
6.30
19
Nordea
6.22